A Detailed Guide on YouTube Keyword Research

The YouTube has become the one of powerful social platform for content creation and sharing. Because YouTube is used by billions of people across the world and has an ever-growing library of videos, so simply having great videos is not enough, this is why keyword research for YouTube is very important. This tutorial will include a brief explanation and definition of what YouTube keyword research is, why it is important for your channel and how to find and implement those keywords properly.

What Is YouTube Video Keyword Research?

YouTube video keyword research is the process of determining the specific terms and phrases which people uses while searching for content on YouTube. These keywords assist YouTube to determine what your video is all about, and thus place your content in the right niche in the YouTube search. In its essence, keyword research refers to the process of finding out what your target audience is searching for and adapting to it.

Why Keyword Research is Important for Your YouTube Channel?

Keyword research is crucial for the success of a YouTube channel for several reasons:

Increased Visibility: Optimizing with the correct keyword will enable your videos to be featured in YouTube’s search results, suggestions, and browse functions ensuring that your content gets the exposure of new audiences.

Targeted Audience: This means that you concentrate on keywords that are related to your area of interest hence you get the attention of people who are interested in what you offer.

Competitive Advantage: This way understanding which particular keywords your competitors are targeting to let you place your content above them, or at least place it next to them.

Content Planning: Keyword research enables one to understand what your audience cares about by giving information on the topics most explored.

How to Find Best Keywords to Grow YouTube Videos?

Now we know the ins and out of keyword search and how best to identify the ideal keywords for your YouTube videos. Here’s a step-by-step guide on how to do it:

=> YouTube Autocomplete

It’s possibly one of the best ways to search for keywords on YouTube, because it actually suggests keywords based on what people usually enter into the search bar. Whenever there is an input of a search term on the YouTube search bar, it provides a drop down list of autofilled search terms of popular searches. These suggestions act as a real user search, and thus the keywords should be targeted.

How to Use It:

• Enter the first letter of a keyword or phrase that enhances your topic in the search box of the YouTube website.
• Notice what suggestions YouTube provides.
• You should use these suggestions in your video titles, descriptions, and tags if you haven’t done so already.

=> KeywordTool. io

KeywordTool.io makes it great for broadening your keyword research. It’s especially useful for YouTube because it provides the keyword suggestions based on the actual autocomplete data of YouTube.

How to Use It:

• Go to KeywordTool.io Click on the search icon marked Worldwide web or press the keys combination Ctl+F and select the tool bar labeled search and then choose “YouTube”.
• Type the seed keyword of that has a connection with the content of your video.
• Check this list with the suggested keywords to use, including such terms as long-tail keywords and phrases that can be missed at first sight.
• Copy the list and choose the keywords that will be suitable to your content.

=> VidIQ’s Keyword Tool

VidIQ is one of the most famous YouTube tools used for analytics and SEO; it has excellent capability for keyword research. It offers such specific parameters as the search volume, competition, and the overall keyword score which allow to determine the most suitable keywords for the videos.

How to Use It:

• Download VidIQ Chrome extension.
• Type a keyword in YouTube and scroll down the vidIQ panel on the right side of the windows.
• VidIQ will tell you terms related to your topic and their search volume plus the competition and keyword score.
• From this data, it will be easier to select keywords that receive many searches and yet have less competition.

=> Competitor Top Videos

You can learn from your competitors and determine which keywords bring the most traffic to your competitors’ best videos. To this end, it is possible to discover opportunities of targeting similar keywords the company is actually ranking for.

How to Use It:

• Picking one competitor in the specific area.
• Take a look at their most viewed videos and try to analyze what their titles their descriptions of the videos and their tags are like.
• To find out which keywords and tags belong to those videos, you can use tools such as VidIQ or TubeBuddy.
• One should analyze the opportunity to produce content that is based on the same keywords or enhance the existing content to attract the same sort of people.

=> Competitor Tags

Tags are the most important parts of the search at YouTube. Contrary to tags, keywords are not shown to the viewers; nevertheless, they enable YouTube to grasp the context of your clip. One might find new keywords to target based on the competitor tags of your competitors in the marketplace.

• To view the tags that your competitors are using it is important to employ TubeBuddy or VidIQ among other tools.
• Consider which tags are more recurrent in the videos with high number of views.
• You may use these tags in your own videos while placing them only if they are appropriate to the context.

=> Google Video Result Keywords

At times there is cross-over between YouTube clips and Google’s video search as well. When you find out which keywords work best with Google, then it becomes easier for your video to rank well on YouTube as well the Google search engine.

• Go to Google and type in your topics; right below the search bar, you will find an option that says “Videos,” click on it.
• Indeed pay attention to the keywords and phrases that are used in the top-ranking videos.
• Further, they are the generic terms used in the searches on both, YouTube and Google; hence, ensure you incorporate these key phrases on your YouTube videos.

=> Your YouTube Channels Analytics

Your current analytics in YouTube can help in the keyword research that you will have to undertake. In particular, you should establish which keywords are already putting people in front of your videos, and then focus your content strategy on those keywords to double up the results.

• Go to YouTube Studio, in the channel overview, there is a tab called “Analytics”.
• Check the “Traffic Source: By going into Search/Youtube search, you can discover which keywords are leading people to your content.
• It would be based on generating more content related to these keywords or rebarren for better keywords-related videos.

=> TubeBuddy’s Keyword Explorer

TubeBuddy, which also has keyword explorer facility. And from it you can get the information about the number of searches per month, competitors, and general potential of the keyword. That’s useful for identifying the long tail keywords that could potentially attract considerable traffic even if they are not as popular as other keywords.

How to Use It:

• Download the TubeBuddy Chrome extension.
• Go to the Keyword Explorer and enter a keyword to check the statistics that are given.
• Moreover, TubeBuddy gives suggestions for keywords, the trends for the specific search, and even ideas for videos with the hashtag of the keyword.

=> Exploring Google Trends

Thus, using Google Trends, it is possible to find out the popularity of particular words during a specific period. One of the most important applications is the ability to determine the focus or what is hot or not in a certain period which may be a month or a year and create content around that.

How to Use It:

• In Google Trends choose the ‘You Tube Search’ as the kind of search to be done.
• Type in a term and see how it was used in the past, the present, and even in the future.
• You can use some of the related queries and topics for the new keyword or new content idea.

=> Analyzing YouTube Comments for Insights

Taking what your viewers write in the comment section of your video into consideration can unearth particular keywords you would not have considered. You hear people saying what they would like to see, what they do not understand, or what they liked – that can all become keywords or content ideas.

How to Use It:

• Wade through the comments to your videos and check for patterns of outstanding threads, questions, and calls.
• Utilize these findings when coming up with new keywords and formulate content that caters to your audience.

Making the Most of YouTube Keyword Research

Keywords are the backbone of any YouTube video, and the best way to get it right is first understanding your audience and the language they use while searching for contents such as yours. When using tools such as YouTube Autocomplete, KeywordTool. With the help of the YouTube search suggestion, VidIQ, and your personal YouTube Analytics, you will be able to find ranking keywords frequently searched by your target audience.

Just to revisit, keyword research is not a one-off exercise. It is not a one-time activity but it is a process that has to be updated from time to time. More specifically, you should and more evolved as trends change and your channel expands. By continuing to monitor your keywords, you will be ahead of the curve for successful development of your content, as well as for ensuring high results that beat your competitors and, by extension, the success of your YouTube channel.