Ever wondered why some startups skyrocket to media stardom while others struggle to gain traction? There are many reasons for this, and one of them is that the industry a company operates in plays a significant role in shaping its media presence. Industries focused on sustainability, such as ESG and green technology, are currently in high demand by the media. Major TV networks and top-tier publications are eager to feature experts in these fields.
However, there are certain spaces, like Web3 or wellness, that are either less appealing to the media or have a lot more competition for media attention, especially from B2C companies. Working with clients in these industries requires more time and effort.
It may take longer to secure those initial placements, but once you do and start moving up the ladder from smaller to larger publications, it becomes a smoother ride. The key is to build a solid foundation by showcasing the client’s expertise right from the start and positioning them as a go-to expert.
